Brainstorm and covered different article topics for households with family members with different dietary restrictions. Test and reviewed different food products, recipes, and cooking techniques. Do photography to create compelling images to accompany blog posts.

Manage the Facebook, Twitter and Ravelry accounts for corporate and the two retail stores. Manage the corporate Instagram and Youtube accounts. Script and star in promotional videos for the Youtube channel which are also used by our major retailers such as JoAnns. Write 6 ‐ 7 blog posts a week for the corporate and retail websites. Code a weekly newsletter for one of the retail stores.

Take and edit photos for the websites, newsletters, and social media accounts. Create graphics using Photoshop and Illustrator for various marketing campaigns. Meet weekly with the rest of the marketing team to assess the effectiveness of current strategies and innovate new approaches.

Helped to cover the spring 2013 and fall 2013 shows and events for Fashion Week in New York City. Interviewed designers such as Angel Sanchez, Dennis Basso, and Farah Angsana. Interviewed industry professionals such as Celebrity Stylist Phillip Bloch and Celebrity Hair Stylist Cesar Ramirez. Was required to write reviews at the end of the day on all of the events that I attended and edited photos for some of the articles.

Managed the blog. Came up with article topics for which I took and edited photos, conducted interviews, wrote, and did some light coding to design the formatting. Coded HTML emails for the company newsletter. Continually built relationships with other industry members in order to drive more traffic to the site.

Proposed ideas for promotions, designed ads and other promotional materials. Updated the Facebook, Twitter, and Instaragram accounts. Regularly assessed the effectiveness of marketing plans, devised and implemented inventive strategies for improvement